BEHIND THE BRAND
Hi! I'm Julia and I am the creator and designer behind Go With The Flow Design Co. I specialize in pressed flower art and bouquet preservation. Based in Guelph, ON.
Hi! I'm Olive and I am the assistant to the creator. Meow strengths include assisting with product photos, sandpaper kisses, and inspecting all boxes that come into the studio.
BEHIND THE NAME
I started this company as a way to express myself and focus on what truly makes me happy which is creating! I wanted to create a brand that was a direct representation of who I am as a person and what I value in life. The name serves as a reminder to myself to go with the flow - to not feel held down by my own expectations or the expectations of others. I think it is so important to take life as it comes and trust in the process - what is meant to be will be. There is a reason they say everything happens for a reason... just go with the flow.
I have been creative my whole life but my Go With The Flow journey started in 2016 when I decided to get into woodburning. It was my dad's birthday and I wanted to give him something special and handcrafted by me. I was looking up ideas and that is when I was first introduced to the world of woodburning. Let's just say it was love at the first burn. I finished my first custom cutting board and the rest is history. I loved being able to take an old craft like pyrography and giving it a modern twist. It gave me so much creative freedom and I had so many ideas for what I wanted to burn next.
A few months after discovering woodburning I entered the world of pressed flowers. I still remember the first flower I ever pressed; it was a purple carnation from a bouquet my boyfriend gave me for Valentine's Day. I was planning on keeping the boy around so figured it would be nice to save the flowers too. I remember taking it out of a book after a few weeks and I was shocked and amazed at how much beauty a single pressed flower could have. I was captivated by the different textures and details. From that day on I went from being a chocolate girl to a full-blown flower girl. Similar to pyrography, floral preservation has been around forever but is rarely displayed in a modern and artistic way. I thought there would be no better way to display the flowers than in double glass frames. I think it gives it such a minimalist and modern look.